Founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel, BALR. aims to bring the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream. Their iconic clothing line currently consists of T-shirts, headwear, footwear and accessories. In just a few years, BALR.’s presence has exploded across the internet and fashion media, including features in many magazines, and various blogs. After a successful run with a pop-up store in 2014, BALR. opened its first flagship store in Amsterdam’s premier shopping street, de Kalverstraat, in 2016.
Ultimate shopping experience
Of course, the ‘ultimate BALR. shopping experience’ needed a high-end sound system to set the right mood. This is where Bowers & Wilkins came in. The iconic British speaker manufacturer, known for its dedication to ‘true sound’, installed an array of AM-1 speakers in BALR.’s flagship store, providing a sensuous in-store audio experience that complements BALR.’s dedication to quality and luxury.
Team-spirit fuels the energy for BALR’s designs and all of their collections are inspired by sport’s continuous demands on the physical body and the determination for perfection. That same determination has been a guiding principle at Bowers & Wilkins for 50 years. Wherever in the world people require superior sound, there are Bowers & Wilkins speakers. The BALR. flagship store in Amsterdam is such a place. BALR.’s stylish, high-end products on display and the AM-1 speakers’ superior sound make for a truly unique consumer shopping experience.