Founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel, BALR. aims to bring the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream. Their iconic clothing line currently consists of T-shirts, headwear, footwear and accessories. In just a few years, BALR.’s presence has exploded across the internet and fashion media, including features in many magazines, and various blogs. After a successful run with a pop-up store in 2014, BALR. opened its first flagship store in Amsterdam’s premier shopping street, de Kalverstraat, in 2016.

Ultimate shopping experience
Of course, the ‘ultimate BALR. shopping experience’ needed a high-end sound system to set the right mood. This is where Bowers & Wilkins came in. The iconic British speaker manufacturer, known for its dedication to ‘true sound’, installed an array of AM-1 speakers in BALR.’s flagship store, providing a sensuous in-store audio experience that complements BALR.’s dedication to quality and luxury.

Unique experience
Team-spirit fuels the energy for BALR’s designs and all of their collections are inspired by sport’s continuous demands on the physical body and the determination for perfection. That same determination has been a guiding principle at Bowers & Wilkins for 50 years. Wherever in the world people require superior sound, there are Bowers & Wilkins speakers. The BALR. flagship store in Amsterdam is such a place. BALR.’s stylish, high-end products on display and the AM-1 speakers’ superior sound make for a truly unique consumer shopping experience.

Bowers & Wilkins and BALR. A perfect fit.

As manufacturer of some of the world’s most advanced, luxury audio technology, Bowers & Wilkins is a trusted name for many other high-end luxury brands who share their appreciation of craft and excellence. Recently, international lifestyle brand BALR. chose to enhance their flagship store in Amsterdam with Bowers & Wilkins speakers. With top-tier fashion, travel products and accessories, BALR.’s philosophy is one of ambition, luxury and quality. A perfect fit for Bowers & Wilkins.

Bowers & Wilkins AM-1
The Bowers & Wilkins AM-1 speaker brings impeccable sound quality to places where conventional speakers usually fear to tread. It’s designed to sound stunning mounted anywhere: indoors or out, year round, in all conditions.  The AM-1’s robust design and sleek looks make it an ideal choice for public indoor spaces such as restaurants and bars. It’s also versatile: designed to be positioned horizontally or vertically.

Perfectionism in sound
The ultra-durable, weather resistant AM-1 is designed with both the indoors and the outdoors in mind, which makes it the perfect choice for high-quality sound in patios, gardens, terraces and poolsides. As speakers that are used outdoors or in public spaces tend to be mounted above the listener, Bowers & Wilkins engineers turned traditional speaker design on its head with the AM-1. Its tweeter sits below the other drivers, angling the optimum listening axis (the point where the units operate exactly in phase) down by around 10 degrees. This is the kind of perfectionism that only Bowers & Wilkins speakers deliver.