The global affiliation between Rotel® and the B&W Group dates back to the early 1980’s with the establishment of exclusive distribution in North America and several European markets.

Over the next 20 years, Rotel appointed virtually all Bowers & Wilkins distributors globally to represent us.

In 2000 the B&W Group established Rotel Europe in the UK to consolidate all Rotel sales and support activities outside of North America.

In 2006 Rotel and Bowers & Wilkins entered into a joint venture agreement covering the shared operation of expansive manufacturing and logistics facilities in Zhuhai, China.

The brands have always shared a strong belief in producing world-class audio products to the highest standard and maintaining an exclusive but committed network of specialist hi-fi dealers around the world.